Work Experience
2024 - Present
NATIONAL STRATEGIC GROUP
Digital Marketing Manager / Client Strategist
Marketing strategist and account manager at a healthcare growth agency that merged with a marketing automation technology company. Leads integrated marketing strategy and performance across a large portfolio of clients and brands, partnering with client leadership and cross-functional global teams to drive growth. Also supported the rollout of the company’s proprietary marketing automation platform by translating client needs into product and workflow feedback, helping refine implementation processes, and leading onboarding across assigned accounts. Experience spans paid media, SEO/GEO, content, websites and UX, email and marketing automation, brand strategy, reputation management, PR and events, business intelligence, and customer research.
2020 - Present
MARTH MEDIA LLC
Founder, Fractional Marketing Consultant & Brand Strategist
Brand strategist and marketing consultant providing freelance strategy, branding, and creative services to small businesses across healthcare, fitness, wellness, beauty, media, and creative industries. Partners with clients on brand positioning, messaging, marketing strategy, brand identity, product and service launches, web strategy, and creative direction, while also supporting operations, process improvement, project management, and cross-functional execution.
2022 - 2024
DEMANDMAVEN, INC.
Research Lead
Market research lead supporting tech startups and SaaS companies with customer, product, and competitive insights. Led qualitative research through customer and audience interviews, UX research, prototype testing, and survey development using design thinking and Jobs-to-be-Done frameworks. Translated findings into actionable insights that informed product development, positioning, go-to-market strategy, product marketing, customer experience, and product-led growth.
2022 - 2026
OLIVIA BAY PROPERTIES, LLC
Property Manager, Short Term Rentals
Hospitality and property management professional overseeing short-term rental operations and guest experience. Manages the full guest journey from booking and pre-arrival communication through the stay and post-visit follow-up, while coordinating property operations, vendors, maintenance, pricing, and marketing. Focused on delivering a high-quality hospitality experience, maintaining strong property standards, and driving guest satisfaction, repeat stays, and consistently positive reviews.
2016 - 2020
CLINICAL TRIAL ADVISORS LLC
Fractional Marketing Consultant, 2021 - 2024
Project Manager, 2016 - 2020
Project manager supporting pharmaceutical and biotechnology clients across clinical trials, disease research, and drug development initiatives. Managed client-facing and internal projects involving clinical research operations, document review, business processes, and cross-functional coordination across multiple stages of development. Experience includes neurology, psychiatry, rare disease, and neurodegenerative conditions, with continued consulting support provided on a freelance basis.
2017 - 2018
MATHNASIUM OF PALMETTO BAY
Program Director
Operations manager overseeing all day-to-day business functions for a K–12 education franchise, including client account management, sales, staffing, employee training and development, billing, scheduling, and program operations. Managed and developed a team of 12 direct reports while building relationships with parents, students, and educators to support customer satisfaction, retention, and business growth. Led process improvement, team performance, service delivery, and cross-functional operational initiatives, with additional hands-on experience tutoring students from kindergarten through high school.
Education
2020 - 2022
University of Miami Herbert Business School |
Master of Business Administration
Curriculum focus in marketing, data analytics, corporate strategy, marketing research, product development, consumer behavior, UX/UI research, management, entrepreneurship, cultural leadership, sustainability & ESG, and global supply chain operations.
2019 - 2020
Miami Ad School |
Art Direction Portfolio Program
Program for creative advertising focusing on creative direction, marketing strategy, branding, consumer insights, graphic design, videography, typography, copywriting, campaign strategy, UX/UI experience design, photography, and web design.
2011 - 2016
University of Miami |
Bachelor of Arts
Major in Studio Arts (General/Mixed Media)
Minor in Architecture
Minor in Religious Studies
Minor in Classics
Technical Skills
& Expertise
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BUSINESS & CRM
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Microsoft Office Suite (Excel, Word, Powerpoint, Outlook, Sharepoint, OneDrive, Loop, etc)
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Google Workspace Suite (Gmail, Google Chat, Sheets, Slides, etc)
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Ninja
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Salesforce
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MailChimp
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Constant Contact
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Hubspot
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Mindbody
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MarianaTek
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AI / LLMs
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ChatGPT
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Claude
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Gemini
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Fireflies.ai
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Sembly
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COLLABORATIVE
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Asana
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Teamwork
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Notion
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Monday.com
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Microsoft Teams
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OneNote
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Slack
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Miro
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Loom
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TECHNICAL
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Google Analytics GA4
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Looker Studio
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Airtable
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SEMrush
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Qualtrics
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SPSS
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Tableau
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VwO
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Microsoft Clarity
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CallRail
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BrightLocal
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DESIGN
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Photoshop
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Illustrator
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InDesign
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Premiere Pro
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After Effects
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Lightroom
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Acrobat
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Adobe Firefly
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Autocad
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Canva
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Wix
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Squarespace
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Wordpress
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Figma
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CODING
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R Studio (Basic)
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Python (Basic)
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HTML (Basic)
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SOCIAL MEDIA
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Instagram
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Youtube
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Facebook
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Snapchat
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TikTok
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Tumblr
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Pinterest
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LinkedIn
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Sprout Social
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LANGUAGES
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English (Fluent)
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Polish (Conversational)
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French (Basic)
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